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  • FOR IMMEDIATE RELEASE
    For more information, please contact:
    Jessica Clark
    Senior Marketing Manager
    VisionWeb
    512-241-8561
    jclark@visionweb.com


    –Or –

    William Ball
    Digital Vision, Inc.
    503-231-6606
    bb@thedvi.com



    Phase II Will Provide ECPs With Electronic Connectivity Directly Into DVI Labs

    Austin, Texas – March 11, 2005 – VisionWeb, the online service to help eyecare providers streamline and simplify their practices, and Digital Vision Inc., the industry’s leading lab management software provider, announced today they are beginning work on the next phase of their integration.

    DVI and VisionWeb completed work last year to integrate DVI software with VisionWeb O.N.E. – Open Network Exchange, which enables labs running DVI software to automatically route orders to other labs for processing. Currently more than 50 DVI labs in the U.S. and Canada use VisionWeb O.N.E. to connect with other labs and processing centers.

    The “Phase II” integration will allow eyecare providers the ability to place electronic orders through VisionWeb to laboratories running DVI lab management software, and have those orders received directly into the DVI system for immediate processing. ECPs will also have access to online order tracking 24/7. The result is increased accuracy, improved turnaround time, and a more efficient way to conduct business.

    “We’re excited to be able to offer eyecare providers full electronic connectivity to labs running DVI software,” said Mike O’Malley, vice president of business development for VisionWeb. “This will give us the capability to offer unprecedented service and value to the eyecare market, and bring us closer to our vision of seamless connectivity among eyecare practices and their laboratory suppliers.”

    Added Bill Ball of Digital Vision, Inc., “We are dedicated to providing our laboratory customers with the tools they need to succeed. Eyecare practices today expect electronic access to place and track their orders, and this integration enables labs to offer this service, through VisionWeb’s portal.”

    VisionWeb and DVI are currently working on the Phase II integration, and will begin to offer this service to labs early in the second quarter of 2005. Interested lab owners should contact Bill Ball at DVI at (503) 231-6606, or Mike O’Malley, vice president of business development at VisionWeb, at (512) 241-8512.

    About Digital Vision, Inc.
    Headquartered in Portland, Ore., Digital Vision, Inc. is a software consulting company specializing in optical manufacturing systems, applications and research. DVI’s OLA Award of Excellence VISION software system includes RxWizard, an Internet component for eyecare providers and laboratories, as well as complete manufacturing Rx processing and extensive reporting for business management. DVI’s staff has broad experience in opticianry, computer software and scientific and business applications, and OLA Award Winning Customer Support backs ongoing product development, research and customer training. For more information, please visit www.thedvi.com.

    About VisionWeb
    Headquartered in Austin, Texas, VisionWeb, LP is the online service to help eyecare providers and laboratories simplify and streamline their businesses. VisionWeb offers online multi-payer insurance transaction processing; convenient and direct-to-supplier online ordering and tracking; one-stop access to ophthalmic clinical news and information; customizable eyecare practice Web sites and other benefits for opticians, optometrists, ophthalmologists, optical manufacturers, laboratories, distributors, and patients. For more information or to take a tour, please visit www.visionweb.com.
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