VISIONWEB AND FIRST INSIGHT ANNOUNCE AGREEMENT TO EXPAND INTEGRATION CONNECTIVITY

Expanded Connectivity will Allow Customers of MaximEyes Practice Management Software to Order Seamlessly to More Labs in the VisionWeb Network

Austin, TX – October 1, 2008 - VisionWeb, the premier provider of technology services to streamline the eyecare practice, and First Insight, developers of maximEyes practice management/electronic medical records software and paradEyes.com (online optical ordering resource), announced today an agreement to connect more labs in the VisionWeb network with maximEyes software. The agreement will enable VisionWeb-connected labs without prior connectivity to the maximEyes practice management system (through VisionWeb or a direct connection) to be integrated with paradEyes.com, enabling seamless spectacle lens ordering by maximEyes customers.

First Insight and VisionWeb first developed a seamless interface allowing users to place and track spectacle lens orders from within the maximEyes software in early 2007. The initial connectivity gave maximEyes customers access to laboratories in the Essilor Laboratories of America (ELOA) network. Based on the success of the initial launch, and requests from both VisionWeb lab suppliers and maximEyes customers, both parties agreed to expand connectivity to independent labs and labs from other networks that are electronically connected with VisionWeb’s ordering service, and are not currently directly connected with paradEyes.com.

“This agreement strengthens the relationship between VisionWeb and maximEyes and reflects our commitment to facilitating fully automated order processing for eye care providers and laboratories,” says Tom Loveless, CFO and Vice President of Business Development for VisionWeb. “We look forward to giving more maximEyes customers and VisionWeb labs the opportunity to take advantage of the efficiencies created by this practice management integration.”    

“The interest level from the ophthalmic industry to expand connectivity with more VisionWeb-connected labs has never been higher,” said Nitin Rai, First Insight’s President and CEO. “Our strong alliance with VisionWeb will provide value-added services to new and current maximEyes customers, and it will further help practices enhance office efficiencies and increase productivity—giving doctors a more competitive edge.”

New lab connections will begin in the first quarter of 2009. VisionWeb-connected laboratories will be prioritized for the integration based on the number of maximEyes customers ordering to them via non-electronic methods and over all order volume. Eye care providers and VisionWeb-connected labs should contact VisionWeb Customer Service at (800) 874-6601 or email customerservice@visionweb.com to request connectivity with their lab. As new labs are connected, VisionWeb and First Insight will make announcements to their customers and list the newly connected labs on their web sites. Customers can expect the announcements to begin in the first quarter of 2009. 

For more information, please contact VisionWeb and First Insight.

ABOUT VISIONWEB
Headquartered in Austin, Texas, VisionWeb is the online service to help eyecare providers and laboratories simplify and streamline their businesses. VisionWeb offers online multi-payer insurance transaction processing; convenient and direct-to-supplier online ordering and tracking; one-stop access to ophthalmic clinical news and information, and other benefits for opticians, optometrists, ophthalmologists, optical manufacturers, laboratories, distributors, and patients. For more information, please visit www.visionweb.com. Visit VisionWeb at Vision Expo West, Booth MS7111.   

ABOUT FIRST INSIGHT
First Insight Corporation, based in Hillsboro, Oregon, is widely recognized in the eye care industry as the most versatile and comprehensive practice management and EMR software company. The company’s focus has been to help doctors achieve a paperless practice through its flagship practice management and EMR software maximEyes, optometry.net™ website builder (www.optometry.net) and paradEyes.com® (www.paradEyes.com ) online ordering resource. MaximEyes helps thousands of eye care professionals increase revenue, reduce billing errors, improve patient retention, enhance office efficiency, and relieve the stress of impending regulatory standards. Since the company’s introduction in 1994, First Insight successfully supports more than 2,300 eye care practices in North America. For more information, call 800.920.1940 or visit www.first-insight.com. Visit First Insight at Vision Expo West, Booth MS7075.